Fashion design is the art of applying design, aesthetics and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklaces. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes.
Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer’s role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality; for example, budget retailers will use inexpensive fabrics to interpret trends, but high-end retailers will ensure that the best available fabrics are used.
Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They consider who is likely to wear a garment and the situations in which it will be worn, they have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Though most clothing worn for everyday wear falls within a narrow range of conventional styles, unusual garments are usually sought for special occasions such as evening wear or party dresses.
Apparel Fashion Designers
Apparel designers take care of clothing and costumes worn by individuals around the world –from street workers to the stars of Bollywood. Costume designers and experts working on this particular category of fashion are titled as ‘apparel designers’. The apparel category takes care of different audiences on the basis of which, they are further classified as – Haute couture, prêt-a-porter and mass market.
Apparel designed for the rich and wealthy are the responsibility of the haute couture fashion designer. Every customer is given individual attention according to their style, personality, taste and preferences. Such a fashion designer prefers to take one person at a time creating garments as per the exact measurements of the individual.
Designs created for the mass market, with little effort reserved for the ideal cut, fabric and presentation of the client come under this category. They do not conceptualize for the entire population but for specific numbers.
The responsibility of creating and predicting styles for the general population comes in the hands of these fashion designers. Their garments are manufactured in large quantities and made available for the open market. These apparels are generally available in standard sizes with multiple copies of the same design. Keeping in mind the large demand for such products, the opportunity to become a mass market fashion designer is the most lucrative at the moment.
Shoe Fashion Designers
Every individual wears shoes or footwear. Some prefer to match them with the color of their outfit while the others sync it with the style. Footwear designers are involved in creating the different types of footwear – athletic, casual, formal, party wear etc. They may also be categorized on the same lines as apparel fashion designers.
Accessories include jewellery, bags and all other items that do not come under apparel. Designers of this field indulge in creating beautiful pieces of necklaces, bracelets, hand bags, scarves, belts and other items used for accessorizing.